Gear adrift apparel is a clothing company targeted at enlisted and veteran military personal. They provide their patrons with stylish and edgy apparel.
I was tasked with designing and creating the branding, logo, website and t-shirt designs.
gearadrftapparel.com
The Gear Adrift Apparel logo reflects the edgy, humor of the brand. In the military, "Gear Adrift" means your uniform is out of regulation. The skeleton holding a thread is symbolic of the company selling clothing, while simutaiously illustrating a common way a uniform can be found out of regulation - a loose thread. The skeleton hand also illustrates the dark, morbid humor.