Gear adrift apparel is a clothing company targeted at enlisted and veteran military personal. They provide their patrons with stylish and edgy apparel.


I was tasked with designing and creating the branding, logo, website and t-shirt designs.


Gear Adrift Apparel

The Gear Adrift Apparel logo reflects the edgy, humor of the brand. In the military, "Gear Adrift" means your uniform is out of regulation. The skeleton holding a thread is symbolic of the company selling clothing, while simutaiously illustrating a common way a uniform can be found out of regulation - a loose thread. The skeleton hand also illustrates the dark, morbid humor.