Journe Australia specialists in custom-made luxury swimwear designed and made in Australia. Their swimwear is made with luxury Italian fabric woven from ECONYL® a 100% regenerated nylon fibre from fishnets and discarded plastic.

In the spirit of the three entrepreneurial women who started the company, Journe donates 5% of the retail price of every suit sold to Opportunity International Australia who provide small business loans, savings, insurance, and training for entrepreneurs in impoverished countries. 95% of their loans go to women.

I was tasked with creating a logo for Journe that would reflect the luxurious, elegant style of the swimwear.


Journe Australia Swimwear


The Journe Australia Swimwear logo was designed to emulate the elegant swimwear brand. The typeface was completely created by Bec Asmar. the affects on top of the N were designed to symbolize a bikini.